dip it and win


If you haven’t read Seth Godin’s books I suggest you start as soon as possible. When reading his books make sure you have a pen and paper ready because ideas will come to you.

His new book the dip is fantastic. It’s very short but the main idea is:

Overcoming temporary set backs – dips.
Knowing when your in a dip or a culdasac- a dead end.
Quit in a dead end, don’t waste your time and money.

Dips are good because most people don’t push through them, they give up allowing for very few people to rise up out of the dip thus creating scarcity.
People quit in dips for these reasons:

  • run out of time
  • run out of money
  • don’t take it seriously
  • get scared
  • jumping lanes- changing projects when it gets difficult
  • trained to be average
  • think you don’t have the talent

Take the step past mediocracy and push through your dip.

I had the opportunity to hear Seth speak live in Salt Lake a few weeks ago. He is a fun, dynamic and brilliant person.

So tell me this:
What books did you read this week?


3 Responses to “dip it and win”

  1. Ishita Gupta Says:

    Hi there,

    I wanted to let you know how much I have learned from reading your website and how appreciative I am to have found someone who is open to sharing business info. that is so necessary in today’s art world. I have just finished my first year in photo school and our business class doesn’t even compare to your posts about what we really need to be learning. It is great to see the values and goals that you share about business that really needs to be taught in every art/photo school. Additionally, i like the fact that you convey a positive, encouraging attitude instead of the “starving artist” mentality alot of artists insist on having…thanks again…ishita

  2. EM Says:


    Thanks for your comment. It is much appreciated.
    Good luck with the rest of your classes and feel free to keep in touch.


  3. Tammy Cravit Says:

    I’ve been re-reading David Allen’s “Ready for Anything” (http://www.amazon.com/gp/product/0670032506) lately. The book makes more sense if you’ve read David’s other book, Getting Things Done, but it’s a worthwhile read even if you haven’t. It’s set up as a series of 52 short essays on productivity-related topics.

    By the way, thanks for a great blog! I found it today via a link someplace, and I’ve been going back and reading (and commenting on) old posts. My comment on the “My Story” post is a good summary of where I am, if you’re curious.

    — Tammy

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