internet use image licensing


I was contacted by one of the founders of GumGum today. TechCruch also reports on it here. It’s a service that allows photographers to license their images for internet use on a click per impression basis.

This is the way it’s done in print. So why not the internet? Obviously that’s what the founders were thinking.

This idea will help forge the ground for internet image licensing.

My thoughts are–

What about page loads. We all know that if a page gets 10k loads in a day, the clicks will be minimal compared. Can we track the page loads and charge a cpl? (obviously a smaller amount than the cpm)
And what about images for news use and not advertisement? News use images typically don’t get clicked on because they are part of the story.

It’s a great idea and is something to keep an eye on as it evolves.


One Response to “internet use image licensing”

  1. Ari Mir Says:

    Hi Ed,

    Thank you for the post!

    “Can we track page loads and charge a cpl?” This is exactly what GumGum does! It’s hard to believe, I know.

    We have two models, pay-per-use and ad-supported.

    With pay-per-use the content owner sets a CPM and every thousand impressions his/her content receives (we track this) the publisher pays the CPM. In this case the content is free of any advertising.

    The second licensing model, ad-supported, the publisher does not pay anything out of pocket but in exchange displays an advertisement alongside the content. The advertisement is monetized also on a CPM basis (we track the views again) and the content owner receives the advertising dollars directly into his/her pockets.

    I am going to start working on a FAQ for GumGum, but in the meantime keep the questions and comments coming. Great blog!

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