self promotion do’s and don’ts


Self promotion is an invaluable tool for photographers.  It’s not something you can blow off, it’s a must.  It has to be a major part of your marketing campaign.  In addition to self promoting consistently you need to make sure that all of your touch points coincide with your look your feel your brand.  You must use dynamic eye catching images.  Creatives are busy, they don’t have time to spend analyzing photographers so you have to force them to stop and take a second to look at your work.

I’m going to point you over to Heather Morton’s blog for a deeper look into promoting your work to AB’s.

By the way, if your not reading Heather’s blog you need to be.  She’s a cool AB who’s interested in helping photographers learn about the relationship between them and their buyers.


11 Responses to “self promotion do’s and don’ts”

  1. […] came across a really good (albeit brief) post on The Business of Photography blog which talked about the importance of “promoting yourself”. It got me thinking […]

  2. OG Says:

    Great info. Why? Because it’s so true.

  3. […] Heather Morton, Ask an Art Buyer, on self promotion (via The Business of Photography) […]

  4. David Skyler Says:

    Great Article Ed. I am loving your site, you and Melissa Rodwell are the only 2 people that I know who talk about photography promotion :

    This article is also great:

  5. Dominick Says:

    Hello all, i feel my book will also help you create your own photography business in an easy and successful manner. Does this fit the subject of self promotion? lol..

  6. Maddison Says:

    Great blog! I too was once a photographer, however I quit because the digital age and become a marketing consultant. Much Success To You!

  7. cieaura Says:

    Fantastic post I am interested to learn exactly what blog system you’re working with? We are experiencing several small security problems for my own website and I’d like to come across something more risk-free. Have you got some suggestions Incidentally did you hear about Obamas budget problems!

  8. Peter Says:

    I want to suggest a new and innovative method for photographer to promote themselves – using branded usb flash drives. USB flash drives are portable, yet powerful storage devices.

    You can brand yourself by having your business name and business contact info or website url imprinted on the usb flash drives.

    Since USB flash drives are popular and commonly used, your brand get great exposure and visibility.

    You can use them a few ways.

    (1) preload them with your portfolio and hand them out to your prospects.
    (2) Give them as gifts to your clients, loaded with photos that you just took for them.

    Check out to learn about different models of USB flash drives you may use for your promotion.

  9. Tony Cowham Says:

    great post! very straightforward…self promotion is very important especially if you have amazing work.

  10. CaraUSB Says:

    Hello, it is nice article, we know more details about promotional gifts

  11. CaraUSB Says:

    why not choose customized carbon natural design usb flash disk, such as paper usb disk, wood usb flash memory, metal power bank, customized your logo named brand promotional giveaways, it can give you more advertising purpose

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