Self promotion is an invaluable tool for photographers.  It’s not something you can blow off, it’s a must.  It has to be a major part of your marketing campaign.  In addition to self promoting consistently you need to make sure that all of your touch points coincide with your look your feel your brand.  You must use dynamic eye catching images.  Creatives are busy, they don’t have time to spend analyzing photographers so you have to force them to stop and take a second to look at your work.

I’m going to point you over to Heather Morton’s blog for a deeper look into promoting your work to AB’s.

By the way, if your not reading Heather’s blog you need to be.  She’s a cool AB who’s interested in helping photographers learn about the relationship between them and their buyers.